Alexandre L'Eveille, principal

With over a quarter century in design, marketing communication and branding, I've got a lot of stories to tell. Working in in-house marketing departments, agencies and, now, my own company, I've seen the good, the bad and the ugly sides of how companies treat their most valuable asset—their brand.

My philosophy is that if you establish or refine your brand and develop the tactics and tools to communicate it, the rest of the decisions are easy. Your brand manifests the essence of what makes your company successful. Get that right and you know where you stand on issues. You have a standard against which everything can be measured.

Plug-and-Play Business Model

In today's business climate, flexibility and adaptability are key. To maintain freshness and a high level of expertise, we operate using a plug-and-play business model. We bring in hubs of independent subject matter or technical experts to supplement our skill sets as a project requires or expands.

We don't look for work or make work to keep a huge staff busy. We look for projects to spearhead and bring in the skill sets we need. Overhead remains low. Boredom doesn't exist. Enthusiasm soars. Results speak for themselves.

Kudos:

"…ALLE has demonstrated repeatedly…how to use best the pluses of a company in order to build a lasting brand and image…"
J. Perrachon, Lincolnshire Management

"…ALLE helped us take a good look at the customer-facing image we put forth and explore ways to more effectively communicate our value to the customer. We started with a Brand Facilitation which helped us look at our company through the eyes of our customers and examine ways to express meaningful value.…"
B. Gibson, Visual Products

"…The [holiday] card is a huge success thanks to your efforts. It could not have been done without your patience and talent…"
D. Mancini, Le Bernardin

"Thank you for being such a great project manager!"
Pat Wente, Bill Bowers, Exterran

"You're…someone I depend on who tells me when my ideas are nuts and who takes the gems and makes them even better…"
Rebecca Gallagher, IHS

"Thank you so much for your design work…your guidance and encouragement are invaluable…"
Laura Adlers, The Business of the Arts.

"....we are thrilled on how it all turned out. Thank you so much for your input and design help!"
Ann Cooksey, Talbridge

"It's perfect. Thanks for going the extra mile… I think the refreshed site looks great. As usual, you've done a bang up job."
Doug Mealy, OMPR

"You really do turn ideas into reality!"
D. Mancini, Le Bernardin

"Thank you for all your help in putting the marketing side of the workshop together. It was an unqualified success."
SPE GCS PF&C Study Group