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Go Ask Alice: Myths about magic elixirs to grow your Google ranking

Remember Alice, of Alice in Wonderland fame? She’s the one who picked up the cake marked, “Eat Me,” and got quite enormous. Yup, she got a big head.

So that you don’t get a big head about the wonders of ranking high in Google searches, let me share some misconceptions about magic elixirs that can shoot you to the top of Google and some myths about what that might do for you.

(At this point, I feel tempted to belt out that Lovin’ Spoonful hit, “Do You Believe in Magic,” but feel comforted that I will restrain myself.)

Here’s the tough love: there is no magic pill, no curious elixir alone that will make you huge on Google. Gain clarity about your target customer, the unmet need you can satisfy, and your brand value. Then, you can determine the weight search engine ranking should have in your marketing program.

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Feel the Love: 10 Things to do now to elevate customers' brand experience

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