The Intangibles: What your clients are really buying
When you’re a hammer everything looks like a nail. You think your customers come to you to buy gas processing equipment, a sports car, a meal, a bottle of wine or a good haircut.
I’m sorry, my friend, you are mistaken. Well, at least you’re missing some critical information.
Customers can get the “what” that you offer from many sources—just as the airlines famously say, “We know you have a choice of carriers….” Your customers choose you for the “how.”
That’s what your clients buy. That’s what reinforces the brand you build.
All In: The commitment component
ALLE is a catalyst inspiring leaders to elevate their brand.
Want to comment or suggest a topic?
Send me an email.
© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019
Would you like to receive ALLEnews? It’s free, low calorie and will make you look 10 years smarter. Click here to subscribe.
If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.