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Winning Ways: Two essential takeaways


I always enjoy seeing good branding in action. And, it’s really fun when a regular reader, customer and friend sends me an example of such because she knows how much I’ll love it. (Thank you, Rebecca, at The Historic Smithton Inn.)

This ad for Snowbird by the Struck agency got some buzz on social media and some love from none other than Adweek. Here how it’s such a winner-winner-chicken-dinner:

I always recommend using customer follow-up surveys to gather testimonials to share so that prospects can see what it’s like to do business with your company. This is a masterful use of one.

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Promiscuous Promises: Your word is your brand

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