Social Savvy—Quality over quantity
Another component to last week’s theme—building a bond builds your brand—is the way your business uses social media. It's important not to post a lot of just anything, because you'll end of with a ton of nothing.
Social media for business should not be
Social media for business should be
If you keep in mind that the goal is to bond with your target audience as if you were face-to-face—speaking with them instead of promoting at them—you will become social savvy. Your brand will build a strong bond with your customers.
Sorry/Not Sorry—Is the customer always right?
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