Alle-news header

Sell vs. Support: Branding is bonding

balancing

If customers enjoyed the experience of being “sold to” then places like used car lots would be a whole lot more respected. If clients wanted an “off the rack” solution, they’d be tracking down the lowest price, because that’s what ready-made, one-size-fits all is all about.

But, I’ll wager your clients come to you to help them find solutions. They want someone who will listen to the challenge they need to solve. They need a resource who will hear their goals. They want an expert who can read between the lines and discover which elements would take them to the next level. They’d like a collaborator to bridge the gap between what they have now and what they need to take them above and beyond. In the bigger picture, they need your business to help make their offering better.

When you do that, your brand positions itself to become that which makes their brand better. Supporting your client in this way builds a long-term bond that pulls your relationship together for mutual success. To the contrary “selling” tends to satisfy a short-term need and then, the client pushes away.

Building a bond helps build your brand.

Facebook linkedIn google+twitterstumble uponPinterest

 


Next Issue:

Social Savvy: Quality over quantity

ALLE is a catalyst inspiring leaders to elevate their brand.

Want to comment or suggest a topic?
Send me an email.

© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019

 

 

Would you like to receive ALLEnews? It’s free, low calorie and will make you look 10 years smarter. Click here to subscribe.

Do you need help positioning your brand?
Contact
ALLE

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.