Claim to Fame: Tactics for tackling the tagline
Ah, the tagline. It’s like that sassy chrome detail on a roadster. You may not think you need it, however, it’s the memorable element that unites your audience with the deeper experience.
So, what makes a good tagline?
Here are things to consider:
Here are things to avoid:
A good place to start is to create lists of both the value you bring to clients and your most audacious or inspired goals. Find an intersection of the two. Create a pithy, catchy, crisp and inspiring tagline. If you need help with this, contact your favorite branding professional to facilitate tagline development.
Own your excellence—it’s your claim to fame.
Failure to Thrive: Corner-cutting Kills Commitment
ALLE is a catalyst inspiring leaders to elevate their brand.
Want to comment or suggest a topic?
Send me an email.
© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019
Would you like to receive ALLEnews? It’s free, low calorie and will make you look 10 years smarter. Click here to subscribe.
If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.