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Behind the Design: Identity Strategy

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There is nothing off-the-rack about having a logo designed for your business. Whether you are an independent retailer, an industrial business-to-business company or a large corporation, selecting a logo isnít like buying underwear: you donít just walk in and grab a pair off the rack.

Wrapping any old thing around your business and thinking it will flatter your best assets, is just wrong.

First thing to do is figure out the strategy upon which you want to build your identity. Consider:

If you take time to think through these questions, youíll be better prepared to discuss logo development with your professional branding team. It will help them offer you smarter choices. Your company will have an identity that will attract the customers you want to reach. The team will create a strong element to support your brand. Youíll get a logo that fits just right.

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Next Issue:

Elements of Effectiveness: Taking your logo from good to great

ALLE is a catalyst inspiring leaders to elevate their brand.

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