Alle-news header

Behind the Design: Identity Strategy


There is nothing off-the-rack about having a logo designed for your business. Whether you are an independent retailer, an industrial business-to-business company or a large corporation, selecting a logo isnít like buying underwear: you donít just walk in and grab a pair off the rack.

Wrapping any old thing around your business and thinking it will flatter your best assets, is just wrong.

First thing to do is figure out the strategy upon which you want to build your identity. Consider:

If you take time to think through these questions, youíll be better prepared to discuss logo development with your professional branding team. It will help them offer you smarter choices. Your company will have an identity that will attract the customers you want to reach. The team will create a strong element to support your brand. Youíll get a logo that fits just right.

Facebook linkedIn google+twitterstumble uponPinterest


Next Issue:

Elements of Effectiveness: Taking your logo from good to great

ALLE is a catalyst inspiring leaders to elevate their brand.

Want to comment or suggest a topic?
Send me an email.

© 2017 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019



Would you like to receive ALLEnews? It’s free, low calorie and will make you look 10 years smarter. Click here to subscribe.

Do you need help developing an identity for your brand?

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.