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Spitting in a Hard Rain: Are your branding efforts a wash?


It’s not working. You feel like you’ve tried everything. You put up a web site. You have a decent logo. You do a little social media. Maybe some direct mail or tradeshows. It’s just not gelling. What could be wrong?

Well, first, congratulate yourself and your organization for recognizing that you need to build a brand. That’s the first step. Now, let’s take a look at some things that could be hobbling your efforts.

If you pinpoint the out-points, you can make the necessary course corrections to ensure your branding investment is paying dividends for you.

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Next Issue:

Branding Big: Squeezing out the most bang for your buck

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