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How Do You Like Me Now? Communicating merged brands


When companies merge it’s a little like a wedding. Emotions run high. Some people say the wrong things. Sometimes it’s a love match and all goes smoothly; other times, it’s a tad dysfunctional.

No one wants the first impression they make as a newly joined entity to be as embarrassing or uncoordinated as Uncle Ted’s breakdance on the wedding video.

Make sure when your two companies become one that you step out right.

Strategy, communication and stakeholder engagement are key to evolving two brands into one. Manage that change on all fronts and you’ll like what you hear when you ask, “How do you like me now”?

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