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Cheap Wastes Your Time: Your brand deserves better


I helped a colleague with a little project last week. It didn’t take me much time; It made her week. I was able to spot the issue right away and bring a solution quickly. She had gone with a cheap design service to save money. In the end, it cost her time and frustration trying to get it right.

It reminded me of a parable attributed to Picasso. Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.

“It’s you—Picasso, the great artist! Oh, you must sketch my portrait! I insist.”

So Picasso agreed to sketch her. After studying her for a moment, he used a single pencil stroke to create her portrait. He handed the women his work of art.

“It’s perfect!” she gushed. “You managed to capture my essence with one stroke, in one moment. Thank you! How much do I owe you?”

“Five thousand dollars,” the artist replied.

“B-b-but, what?” the woman sputtered. “How could you want so much money for this picture? It only took you a second to draw it!”

To which Picasso responded, “Madame, it took me my entire life.”

Both small businesses and corporations sometimes underestimate the value that experience brings. They waste money on a bargain solution that does not serve their needs or help them realize their goal. It becomes a costly mistake.

So when you choose someone to develop or elevate your brand, keep in mind these precepts to get the best results.

Don’t waste your time and resources on short-cut solutions. Your brand deserves the best.

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Next Issue:

Big Mistake: How NOT to elevate your brand

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