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“I hate to brag but…”: Getting your glory on


Unless you’re The Donald, you probably don’t talk about how wonderful you are: “Look, you see what I did there?” “People love me!” “Did you notice? I just killed it!” Hmmm. No.

However, it’s important for you to get the message out about the solutions you bring that keep your customers happy, your audience interested and your brand alive.

So how can you do that effectively without looking like a megalomaniac with bad hair?

Nothing is more effective than having someone else sing your praises. It gives the accolades credibility and helps the audience see how someone like themselves liked it. People take comfort that someone has blazed a trail, vetted the company or product and given it a thumbs-up. You get the glory, but it’s not bragging, it’s fact.

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