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Crumbling on Commitment: Dribbling when you need to shoot


If you know anything about me at all, you know things have to get pretty serious before I attempt a sports analogy. My knowledge of sports is…well, let’s say sketchy. But I do know this: there comes a time when you have to stop dribbling and go for the shot.

Why? Because if you stand there dribbling, you’re going to eventually run out of time or lose the ball to an opponent and miss your opportunity to score.

It’s all about commitment and decision. And it works the same when it comes to elevating your brand. Sure, you can dribble along, doing the same-old, same-old, but if you don’t get your head and your heart in the game, your competitors will just steal your thunder and the game will move on without you.

So here we are, at the close of another year, and it’s a good time to take stock. When it comes to elevating your brand are you:

It can be overwhelming to take action and commit to taking your brand “downtown.” However the longer you delay and justify not taking that shot, the closer you come to putting your brand on the bench.

Put me in, coach!

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Next Issue:

Dialing Down the Drama: Managing expectations

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