What's Your Position? Shining the spotlight on your superpower
In this political year we hear the word “position” thrown around a lot. Positioning in your business works much the same as it does for politics, minus the hyperbole, snarky comments and bad hair.
Expressing your position helps your target audience understand what your brand is all about. It allows them to see what your business does best. It highlights your business philosophy so potential customers can distinguish you from competitors.
Positioning provides the opportunity to pour on your special sauce, seasoning the client experience with the anticipation of doing business with you. It will encourage your ideal client to select you and discourage those for whom you are not a good fit.
So how do you amp up your positioning?
Crumbling on Commitment: Dribbling when you need to shoot
ALLE is a catalyst inspiring leaders to elevate their brand.
Want to comment or suggest a topic? Send me an email.
© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019
Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.
If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.