Like a Glove: Attracting the right customer to your brand
For those of you who have been following this blog for years, you know I often draw parallels between branding and dating. Well, here we go again. Most of us have either enjoyed or suffered through dating at some time in our lives, so it just seems like a good analogy that most can viscerally comprehend.
Both dating and branding require a good and consistent amount of care and feeding to build a lasting, mutually satisfying relationship. And, building that relationship with your brand will help you support the 80-20 rule in business. Eighty percent of your business comes from twenty percent of your customers. Your goal is to keep that twenty percent very happy. But an even better goal is to study their profile to attract more of those who are like your twenty-percenters.
Making Your Mark: When just okay isn't good enough
ALLE is a catalyst inspiring leaders to elevate their brand.
Want to comment or suggest a topic? Send me an email.
© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019
Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.
If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.