Talking Back: Branding is a conversation
During my formative years, the parents of my friend down the street considered me a Bad Influence. I wasn’t the kind of kid who did anything destructive; I was just curious…and mouthy. Talking back was considered bad form back in those days. Thus, I enjoyed more than my share of having my mouth washed out with soap.
The punishment never did correct the behavior, however, and today it works in my favor. Talking back—engaging in a lively discussion on social media about your business—can keep your brand vibrant and customers loyal because you are building a relationship. It also helps your brand evolve to better serve those who want to do business with you.
Unlike advertising, which is a one-way push, social media provides the opportunity for back and forth discussions, either in the public forum, or by private message. Depending on your type of organization, choose the most appropriate social media platforms for your target audience.
Some examples of how you can talk back and build a bond with your audience are:
What do you overlook that is hurting your brand?
How valuable would it be to pinpoint easy to implement changes that would immediately elevate your brand?
ALLE has launched an introductory program that scores your Brand Improvement Potential.
The BIP Score examines 5 critical areas where your brand meets your public. The executive summary pinpoints actions that can be implemented immediately to strengthen the brand experience.
It is ideal for businesses that have grown organically or companies who have evolved through mergers and need to clarify the brand image.
Email to learn more about the program and whether it is right for your business.
Like a Glove: Attracting the right customer to your brand
ALLE is a catalyst inspiring leaders to elevate their brand.
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