Branding Never Sleeps: 3 Reasons to brand while you're busy
“I have all the business I need right now.” I smile for you when I hear this. I am happy for you. However, I also know that this is NOT a reason to sit on your laurels and let your brand sprout cobwebs.
We all know business is cyclical. There will be good times; there will be bad times. The wise leader knows that while momentum is strong is just when you need to keep the good times rolling by putting initiatives in place that will carry you through.
Here are three reasons to focus on your brand when business is good:
Do you know your BIP Score™? Stay tuned: ALLE will be launching a new program to assess your opportunities to elevate your brand very soon!
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Resurfacing the Road Ahead: Branding through Mergers and Divestitures
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