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What's Your Special Sauce? Uncovering the “Why”


“Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” Remember that jingle? Who ever thought that pimp-my-Russian-dressing could become such a winning ingredient.

But, thatís not the Special Sauce Iím talking about. Your business has something that sets it apart. Thatís right—youíre special. Thereís a reason people do business with you. Your products or service may not be the cheapest. They may not even be the finest. Your timing may not be the fastest. But something keeps people coming back and recommending you to others. So how do you identify your special sauce and capitalize on it to beef up the brand?

Special Sauce takes the ordinary to extraordinary. It makes experiences memorable. It kicks things up a notch. Once you identify and apply your special sauce liberally, youíll have a sure-fire recipe for building your brand.

Do you know your BIP Score™? Stay tuned: ALLE will be launching a new program to assess your opportunities to elevate your brand.

Before You Brand: The Gut-check Guide to set up your brand for successAre you ready to build or energize your brand but don't know how to get started?

Are you unsure about how to select the right brand consultancy for your business?

Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

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Cat Got Your Tongue? Getting clients talking

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