What's Your Special Sauce? Uncovering the “Why”
“Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun.” Remember that jingle? Who ever thought that pimp-my-Russian-dressing could become such a winning ingredient.
But, thatís not the Special Sauce Iím talking about. Your business has something that sets it apart. Thatís right—youíre special. Thereís a reason people do business with you. Your products or service may not be the cheapest. They may not even be the finest. Your timing may not be the fastest. But something keeps people coming back and recommending you to others. So how do you identify your special sauce and capitalize on it to beef up the brand?
Special Sauce takes the ordinary to extraordinary. It makes experiences memorable. It kicks things up a notch. Once you identify and apply your special sauce liberally, youíll have a sure-fire recipe for building your brand.
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Cat Got Your Tongue? Getting clients talking
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