Alle-news header

Merge This! Moving from Cold War to collaboration


Mergers and acquisitions are not exactly the Brady Bunch of the business world. Sure, it can be an exciting time when companies blend together in what we hope will be a blissful union. For the principals and investors who stand to reap rewards, the union is ripe with promise and possibilities.

However for those impacted by this merger—employees, customers, vendors and prospects, it can seem to be an unholy marriage full of uncertainty and curiosity. If you aren’t ready with a transition strategy and fail to manage your messaging, the “siblings” could start stringing concertina wire atop their silos of excellence. Before you know it, everyone is taking sides and you’ve got a civil war instead of a civil union on your hands.

As personnel from two different entities become family, especially in the case of a merger of direct competitors, suspicion can run rampant and sparks may ignite. Factionalism challenges team bonding. Internal strife is apparent to outside stakeholders and is a threat to building a strong brand. So, building your new brand must begin with communication that starts within.

So how do you move from Cold War to collaboration?

This may sound like wholesale drinking of the proverbial Kool-Aid, but leading by example shows how a strong internal team collaborates to build the brand. Everyone wins—together.

Before You Brand: The Gut-check Guide to set up your brand for successAre you ready to build or energize your brand but don't know how to get started?

Are you unsure about how to select the right brand consultancy for your business?

Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

Facebook linkedIn wordpressgoogle+twitterstumble uponPinterest


Next Issue:

Get Your Real On: Authenticity in social media

ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.

Want to comment or suggest a topic? Send me an email.

© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019



Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.

Need help transitioning your brand through a merger or acquisition?

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.