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The Bones of a Strong Brand: Structuring the foundation for success, Part Two

DNA

[Part Two of Three]

This installment of the Bones of a Strong Brand, addresses the second of three key building blocks that are the bedrock upon which to build your brand: naming, branding and identity.

In Part Two, Iím going to focus onÖ

Branding

The word itself rivals Justin Bieber in media overexposure. As a result, its meaning has become dilute.

So what is branding? And what has that got to do with your business?

Branding is the DNA and soul that makes your company unique. Itís not just the service or products, it is how you deliver them. Itís how you make customers feel. Itís what makes employees passionate and keeps customers loyal.

It is a predictable experience, standards, follow up, and responsiveness. It is making the client feel understood by what you do for them. It is making employees feel appreciated by doing something unexpected to recognize a commitment to giving their best.

You may be thinking, ďOkay, so how do I get me some of that?Ē It starts with the three Cs: Clarity, Commitment and Consistency.

Building your brand is about building reputation, expectations and relationships. It comprises both hard and soft elements, tangibles and intangibles. It is the myriad details that represent your passion and embody your excellence.


Before You Brand: The Gut-check Guide to set up your brand for successAre you ready to build or energize your brand but don't know how to get started?

Are you unsure about how to select the right brand consultancy for your business?

Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

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Next Issue:

The Bones of a Strong Brand: Structuring the foundation for success, Part Three

ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.

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