Field Trip to the Land of Denial: Justifications won't build your brand.
I was in New York City over the long weekend. Visiting NYC is like sticking your finger in a light socket of creativity. It really lights up your imagination and expands your mind with the overload of input. Any travel will give you a fresh perspective, but New York City does it in a big way.
And New Yorkers are a resourceful bunch. They will find a way to accomplish what needs doing, from shoehorning a skyscraper into the middle of a city block to boring new subway tunnels beneath streets teaming with activity to fitting enormous amounts of goods into very tiny spaces. People find ways to not just survive but thrive. Itís hard work to live there, but New Yorkers know that by investing a little extra effort to get things accomplished, they will enjoy an experience few have.
It is great when I see companies that want to build or energize their brand participate with the same unstoppable determination. Unfortunately, that isnít always the case. There are those who have dozens of reasons why not and how not for failure to take on the hard work of branding. Join me on a side trip to The Land of Denial and see whether youíve heard or used any of these justifications for why your branding just isnít happening for the business.
If your brand is in limbo in the Land of Denial, itís time to get your brand on. Justifications just wonít build your brand.
Are you ready to build or energize your brand but don't know how to get started?
Are you unsure about how to select the right brand consultancy for your business?
Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.
A Negative can be the Positive: Perception and brand value
ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.
Want to comment or suggest a topic? Send me an email.
© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019
Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.
If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.