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Word! Defining the essence of your brand value


Last week I got a ten volume, several pound, full color tome from Restoration Hardware. I’m not sure why. I don’t shop there. I even double-checked the mailing label to make sure it hadn’t been wrongly delivered. I was intrigued by this act of extravagance, so I broke it open.

I discovered two things: If RH were a color, it would be taupe. If it were a word, it would be sumptuous.

While I can’t agree with the logic behind their mailing campaign, I have to give them kudos for being very consistent in their brand style. Which got me thinking…

How well defined is your brand personality? How consistent are you in your brand style?

Undoubtedly, you have refined your 3-minute elevator introduction. Maybe you even have a great tagline. But, can you reduce the essence of your brand down to a single word?

I challenged myself to do it and have zeroed in upon one. So, now, I’m throwing down the gauntlet: Can you pick just one word that encapsulates what separates you from the pack? Do you have a word that defines the essence of your brand value?

If you’ve built a strong brand, the answer will come shining through.

The first 10 who post or respond with their word, get a surprise and some social media kudos. I can’t wait to see your choices.

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Making Miracles: Reality check on organic search 

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