Alle-news header

Ooops…Handling Shame.


If you are a regular reader of my blog, you will have realized by now that if I had to make a living through my typing skills, I would be chronically unemployed. And, autocorrect—so not my friend—is like a ninja, lurking in the dark, waiting to jump out and punish me with errors more heinous than my own.

I used to be mortified when someone pointed out my errors. It’s not like I don’t strive for perfection—in fact, it’s probably because I do—that I find the typos so frustrating. However, I decided that it was time to put on my big girl panties, own up to my humanity, warts and all, let it go and move on. I’ll just keep trying to do better next time.

How companies and brands handle errors and the attendant shame is key to the brand experience. And, of course, the severity of the mistake shapes the response. Here’s an example of something that caught my attention while I was posting a link to my Pinterest for Business page. A technological glitch interfered with me completing my post. Instead of just leaving me wondering what was happening, I got a friendly mea culpa: “Oops, sorry…something went wrong on our end.” That simple communication made me feel good. It wasn’t my fault. It was theirs. And they owned it! Sometimes, it’s little things that have big impact.

As companies run by and interacting with humans, we are ripe with opportunities for the unexpected and undesirable to happen. How we respond colors the opinion constituents form about our brand. Here are some basic guidelines to keep in mind:

People do business with people, warts and all. Be upfront about your shame. Show remorse. Make it right. Show some love. Your brand will survive with flying colors.

Before You Brand: The Gut-check Guide to set up your brand for successAre you ready to build or energize your brand but don't know how to get started?

Are you unsure about how to select the right brand consultancy for your business?

Sign Up for ALLEnews and get a link to download the bonus: "Before You Brand: The Gut-check Guide to set your business up for branding success. These 7 strategic steps with guide you in making a smart selection.

Facebook linkedIn wordpressgoogle+twitterstumble uponPinterest


Next Issue:

Touching a Nerve: Tapping into the unmet need

ALLE is a catalyst inspiring companies, professional organizations and committed entrepreneursto expose and express their brand value.

Want to comment or suggest a topic? Send me an email.

© 2016 ALLE Inc. All rights reserved.
ALLE branding marketing design, 1302 Waugh Drive. PMB140, Houston, TX 77019



Would you like to receive ALLEnews? It’s free, low calorie and will makes you look 10 years smarter. Click here to subscribe.

Do you need help keeping your brand experience positive?

If you prefer not to receive future enewsletters, please click here to be removed from the mailing list.