Incite Passion: Building the Brand from Within
You can incite a lot of things. “Incite” is an interesting word. Unfortunately, it is saddled with a negative connotation. Even though it means “to encourage or stir up,” it often applies to violent or unlawful behavior. But, the strength of that response, which calls one to action, is worth tapping into. What if you could incite someone to passionate advocacy? What if you got them off their arse and beating a drum for the value your brand brings to its constituents?
Close your eyes. (Don’t worry, no one’s going to color on your face with a Sharpie and post it on Facebook.) Think about the last time you were on fire with enthusiasm for a project. What if you could incite that feeling, that level of passion for your brand in your partners, consultants, stakeholders or employees?
I work with a lot of corporations and organization that were birthed from the vision of one or a few inspired people. When the business grows, it is essential to instill that vision in your expanding network. You want to inspire them to be brand ambassadors.
Here are a few tactics to stoke the fires:
Creating an environment that informs, engages and awards those who enthusiastically act for the greater good of the company and brand, will incite passion within your network. You will incubate enthusiasm and confidence around your brand that will be infectious.
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