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100 Words to Evoke Brand Style: Celebrating ALLE's 100th article

100 candles

When I started writing this blog back in 2005, I didn’t send it out often. I didn’t want to bother my clients. Now with Twitter, Facebook, LinkedIn, messaging and everything else, I figure, what the heck, everyone’s already bothered, so I may as well bother you weekly with insights that will help you make a bigger splash with your brand. After all, if you are doing so well that you don’t need any help, well, then there’s always that “DELETE” key.

So, after all these years, I’ve finally reached my 100th article posting. Hmm, I really wanted to do something big, huge, memorable. Then, I remembered it’s the little things—the nuances—that give your brand the edge. It’s not what you do, so much as how you do it. It’s not what you say, so much as how you say it.

So I put together a list of 100 words—the nuance of expressing your brand—that I find evocative, attractive, attention-getting or visceral. Use them as a springboard to define what sets you apart. I hope you find them inspiring and thought-provoking. Pick the ones that resonate with you. Use them to expose and express your brand style.
Integrity, disruptive, unwavering, clarity, vigorous, gratitude, rational, expose, honor, ethical, gratitude, entice, catalyst, passion, catapult, potent, nimble, curious, engage, intrigue, divergent, evolve, engage, instigate, animate, maverick, inspire, imagine, pioneer, envision, esteem, spark, game-changing, stimulate, boost, champion, incite, evoke, conjure, induce, hurl, scout, surge, soar, distinguish, appreciate, discern, prize, trust, eloquent, thrive, revel, enchant, verify, caliber, elegant, genuine, worthy, essential, agile, loyal, envelop, unequivocal, noesis, magical, transformative, boundless, persistent, quest, connector, goal, pragmatic, purpose, unrelenting, resilient, exuberant, unflagging, dynamic, inventive, character, reputable, vanguard, aspire, perceptive, charisma, innovate, focus, discipline, tolerant, decisive, lucid, enlighten, enterprising, acute, prosper, insightful, keen, wonder, voyager, love

Words are concentrated little tools that pack a big punch. Use them to enrich your brand experience and to define who you are to potential clients. Don't settle for ordinary. Be inspired and inspiring.

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Be the Brand: Congruity=Believability

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