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New Shoes

How many times has this happened to you? You are so preoccupied using your expertise to help others, that you neglect treating your business or yourself like a client.

We are all familiar with the tale of the cobbler's children who have no shoes. (Of course, there may not be so many people today who know what a cobbler does, and, thus, may infer that he is just a cheap self-interested parent who is neglecting his young ones.)

I found myself in the cobbler's predicament. I wanted desperately to revamp my web site--since I use it to promote my web development work--but I had no time to devote to the challenge, because I was busy designing web sites, logos, enewsletters and print materials for my clients. Such a dilemma!

Finally, I am happy to announce that I have cobbled together a new site ( I've updated it with some recent projects and simplified many pages.

Why would I want to simplify rather than grow the content? One way to avoid the dilemma of your web site becoming stale, is to take a less-is-more approach. When your web site becomes the attic where you store everything--even things that are old and no longer relevant--it becomes too cumbersome to manage. You lose control of its purpose and direction. You may have the content your audience needs in there, but they'll never find it.

So, I took my own advice, cleared away the clutter and have a basic framework which aligns with my promotional goals. Now that I have a manageable structure, I can keep my content fresh. Since a web site is a living document, it is never completely finished and put away on the shelf…or in the attic. Content needs to be freshened, updated and enhanced frequently. You wouldn't wear the same shoes every day would you?

Take a look:

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